Creating a design that visually articulates the theme of an event.
Background and goals
Winning leasing contracts is a core part of client's business and there is nobody who does it better than its leasing team. Each year, team members are invited to a dinner event that always features new and exciting food. After adjustments, the goal of the final invite was to communicate exclusivity.
The first brief provided by the client contained information about the type of Italian food that was going to be served. The illustrations and colours of the first concept were thus inspired by packaging of traditional Italian foods. The second concept took a different turn and was based on presentation of valuable materials such as marble.