Using an analogy to tell a story about the complexity of family law.
Background and goals
A new client approached the studio requesting a visual identity design for their newly formed family law firm. The identity had to celebrate the business partnership, work effectively on all stationery elements including note pages, and have an enduring physical presence.
The approved design was created in collaboration with the art director. It is based on a maze metaphor and a monogram that is split evenly between the two partners. To enhance the feel of stationery elements, techniques such as duplex printing and blind embossing