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MAZDA MIATA
Photography


Emphasizing the vehicle’s compact size by shooting it next to a much larger object.


Background and goals
From stretched executive saloons to sporty hatchbacks, a vehicle’s scale is rarely the focus during photo shoots. Instead of concentrating on the appearance of the Mazda, the goal with one of the photographs was to visually communicate its small size.

Design solution
The nimble, little car was strategically positioned next to a tree with a grandiose canopy that arched over the road. The photograph was composed to draw attention away from the vehicle’s design, and visually level its form complexity with the complexity of the tree canopy.