PHYSICALLY POSITIONING THE VEHICLE TO TELL A STORY ABOUT ITS ABILITIES AND TO REINFORCE ITS MODEL NAME.
Background and goals
Deceived by the outward appearance and model name of what seemed to be an off-road capable vehicle, the goal was to photographically communicate the fact that it was actually more suitable for city roads.
Rainy weather did not slow the photo shoot down. Instead, it helped give a little more character to the vehicle. To reinforce the model name, the machine was partially mounted atop of a curb and photographed in an environment that had a balanced blend of both greenery and pavement.