Developing a new template system that enforces
consistency and improves productivity.
Background and goals
Much time was wasted working with existing templates and there was a need for improvement. To remedy that, a new format was proposed that maintained a consistent appearance across a wide range of promotional products. The new format also needed to efficiently communicate a myriad of specifications.
All template elements were fitted within a landscape oriented letter sized sheet, and standards for colours, textures and terminology were developed. To speed up production time and make it easier for the sales team to find information, all specifications received dedicated rows on the left side of each template.