A logo that reflects the nature of building’s tenants and ITS location.
Background and goals
As a side project that had a low urgency, there was plenty of time to conduct research and develop design concepts. One of the client's office property managers have asked for a logo that would be used on their building and marketing collateral. The goal was to reflect the tech nature of its tenants, one of which was Microsoft.
After lots of sketching and "walking" around the building using Google Street View, three concepts were proposed to one of the property managers. Since there was not much direction, aside from the logos needing to look modern and clean, a variety of visual treatments and fonts were utilized in the design concepts.