Property Management Poster Concept
An artistic approach that makes a task look simpler than it really is.
Background and goals
Managers of a Toronto office building have decided to take a precautionary step by introducing umbrella wrapper stations to their building’s lobby. The goal of the poster was to ask visitors and tenants to wrap their umbrellas, as well show them how. Unfortunately, the manufacturer’s instructions were terribly designed.
The instructions provided by the manufacturer were of low resolution, and due to time limitations, could not be vectorized. The alternative design presented a simplified three step guide that made the process seem less cumbersome, and as a result, would inspire more people to use the wrappers.